A shot in the arm

Baitshepi Sekgweng
FULL STEAM AHEAD: Gorata Gabaraane

Consumer Fair creates 400 temporary jobs

Well known as the biggest, most visited trade fair in the land, this year’s edition of the Botswana Consumer Fair is expected to create temporary employment for up to 400 people.

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Set for 28 August to 3rd September, Fairground Holdings’ flagship event will provide job opportunities in the sectors of security, cleaning, and causal labourers, including waiters and those hired to erect tents, the marquee and stalls.

The event’s 16th installment will operate under the tagline ‘Engage, Shop and Showcase’, which perfectly encapsulates the essence of the fair.

Addressing the media on Monday, Fairground Holdings Chief Executive Officer (CEO), Gorata Gabaraane, stressed the fair aims to create an interactive forum between traders and visitors to provide opportunities to diversify the economy.

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“This fair continues to contribute to the socio-economic development of the country through supporting significant sectors of the Small, Micro and Medium Enterprises (SMMEs) during the lifecycle of the event. Therefore there is an opportunity to suppliers, transport industry and accommodation facilities, which are all to generate revenue,” said Gabaraane.

The CEO further informed the press that as part of their Corporate Social Responsibility (CSR), they have offered free stalls to four Non-Governmental Organisations, being: Botswana Red Cross, Babusi Community in Bontleng, Ramotswa School of the Deaf and Holy Cross Hospice.

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This year, the fair has attracted 570 confirmed exhibitors from 30 different sectors of the economy, with regional and international representation from countries such as: South Africa, Ghana, Eswatini, Egypt, China, Japan, Kenya, Nigeria and Ethiopia.

The fair has grown steadily since its inception in 2006, attracting 34, 000 visitors last time out, a number organisers hope to build-on this year.

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The newly introduced Traders Hub has attracted 60 participants this time around, compared to 50 in 2022 for what was the platform’s debut.

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