Tales for TV

POISED: Phaphe is ready and raring to go

Economic impact of BW’S private sector to be documented on CNBC Africa

The financial firepower and economic impact of Botswana’s private sector will get the big-time, DSTV treatment later this month as ‘Corporate Impact’ hits TV screens across Africa.

With the first episode set for 27 September, the 15-minute programme will air on CNBC Africa (channel 410) every Wednesday evening after 7pm.

The show will be co-produced by local production house, Vertical Mindset, in partnership with another Botswana-based company, AAP investment.

Although ‘Corporate Impact’ will feature stories from across Southern Africa, according to the Director, Itseng Phaphe, who is also a writer for the show, priority will be given to BW content.

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“We started filming this month, September, and will go on until December but, because we are a little behind schedule, we may go into January.”

The weekly programme, which has secured a 13-episode run for Season One, looks at companies, organisations, parastatals, and government departments that are making impactful socio-economic milestones in their countries.

“Corporate Impact profiles these organisations and emerging economies to position them to become globally competitive by promoting a positive image to create an amplified appetite to attract foreign direct investment, tourism, and exposure of locally-produced products to the international markets,” explained Phape.

Subject matter includes profiling of Public Private Partnerships as well as Mega Government Projects.

“The show will provide coverage of the road towards Botswana’s transformational agenda while also focusing on high level private and government events in Botswana. It will broadcast on CNBC Africa to over 600 million viewers in over 48 countries around the world, who rely on the channel for business, markets and financial news,” said a proud Phaphe.

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He further assured Voice Money that the two companies who won the contract went through a rigorous quality assurance vetting system that was set by CNBC Africa.

“Both companies collectively met the set CBNC broadcast quality standards,” he said.

With Season One scheduled to run till 20 December, Phaphe revealed the second season, when episodes will be extended to half-an-hour, is due to start straight after.

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