Lucara team up with Louis Vuitton

Tshepo Kehimile
DIAMOND COLLABORATION: Lucara Botswana Managing Director Naseem Lahri with Fish Pabalinga

Sewelo diamond to get French kiss

Lucara Botswana has announced a high profile partnership with French-based fashion giants Louis Vuitton and Belgian-based diamond manufacturers HB Company.

The partnership is designed to market the company’s Sewelo diamond, which was famously unearthed last April at Lucara’s Karowe Mine.

At 1, 758 carats, Sewelo (rare find) is the second biggest diamond ever discovered and the largest to come out of Botswana.

Lucara Diamond Corp is a Canadian diamond mining company with producing mine and exploration licences in Botswana.

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Luis Vuitton, often shortened to LV, is a world-renowned French fashion house and luxury retail company.

The brand is regarded as one of the world’s leading fashion houses and is associated with quality.

It specialises in high range clothes, handbags, glasses and perfume amongst other commodities.

HB Company is a leading, cutting-edge diamond manufacturer which hails from Antwerp in Belgium.

Addressing members of the press on Tuesday, Lucara Botswana Managing Director, Naseem Lahri declared the partnership would put Botswana diamonds on the map amongst the biggest diamond conglomerates in the world.

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“If you look at the standards of the companies that we have merged with to propel this project, I guess we are all aware of what economic influence they have in the mining sector,” she said.

Lahri further explained the initiative would benefit the local community, noting, “Whenever the Sewelo stone is mentioned, Botswana and Lucara Botswana will be mentioned as well.

“Furthermore, when we sell the polished diamond, we will get five percent of the gross profits coming back to Botswana to assist on some of our initiatives we have in Letlhakane including the construction of Sports Complex/ Stadium which will be wholly sponsored by us.”

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According Lahri, the ground ceremony for the construction of a Sports Complex will be held this Friday (31 January).

It is poised to be officiated by The Minister of Youth Sports and Culture, Honourable Tumiso Rakgare

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