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PRESS RELEASE: Toyota Desert Race returns

TheVoiceBW
FILE PIC: The 1000 TDR

Ever eager for the country’s only ‘winter sport,’ spectators are hoping for some apricity so they come out in greater numbers because it has been a while since they were last out to witness this grueling spectacle that comes with tangible benefits for the economy.

After a two year break due to Covid- 19related restrictions, Botswana’s popular Toyota 1000 Kilometer Desert Race has returned bigger and better, the interim CEO of Botswana Tourism Organisation (BTO), Tshegofatso Carl-Ponoesele, has said. The race is billed for Jwaneng from the 23rd to the 25th of June.  Preparations have commenced through collaboration between Botswana National Sports Commission, Botswana Motor Sport and Botswana Tourism Organisation.

The Toyota 1000km Desert Race is the ultimate thrill of off-road motorsport and is the only 4×4 rally that genuinely rivals the Dakar Rally in Africa.

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This event attracts many spectators from all over Botswana and a growing number from neighboring countries and further abroad. Because of this, hotels, and guesthouses in host towns and surrounding villages along the route of the race usually report a substantial increase in business during the event.  These benefits extend to other sectors of the economy as well, including fuel stations and a range of other retail outlets and the informal sector.

“This is done at selected points where spectators are expected to gather. Activities that stand to benefit from the event include fuel stations, food outlets, accommodation facilities, street vendors, the transport sector, and retailers,” she added. The event comes at a time when the country is on the drive to resuscitate the economy from the effects of COVID 19.

We are happy to note the excitement that has been demonstrated by competitors and   followers of the race and promise a thrilling event as the local organizing committee.

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