Hospitality And Tourism Association Botswana (HATAB) brought the media fraternity together last Thursday for a meet and greet session at Hilton Garden Inn Gaborone where the organisation also shared its roadmap for the year 2023.
The motive of the interaction structured over a relaxed setting was to express gratitude to the media for their outstanding support as they are deemed as the key role players in relaying information that surrounds the tourism industry.
HATAB CEO, Lily Rakorong highlighted that their plan for 2023, among other projects, will include awareness campaigns that will kick start in Greater Gaborone and thereafter trail into other parts of the country.
She added that their annual conference is slated for 13th-14th April and that it will take place in Maun.
Furthermore, she recognized the media fraternity for working hard in keeping the public informed about tourism issues and events.
“Today is about taking direction and shape on how we want to position the tourism industry, but most importantly how we would like to position Botswana as a destination of choice,” she emphasized.
“Through the media we are able to promote and maximize audiences,” expressed HATAB Public Relations and Marketing Manager, Tebogo Olefile noting that media partakes a vital role in promoting tourism for economic growth and development.
Additionally, she conveyed that their mandate for the year 2023 is interesting as it is jam-packed with media inclusiveness and focus strategies as they will be embarking on media tours, press conferences and media training in Hospitality and Tourism industry.
