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Synthetic diamonds not so attractive

Synthetic diamonds not so attractive
DE BEERS LGD CFO: Susanne Swaniker -Tettey

Market remains lukewarm towards Lab-Grown Diamonds

Demand for De Beers’ Lab-Grown Diamonds (LGD) is still relatively low, almost two years after they were introduced into the market.

The Group’s Chief Financial Officer – Midstream, Susanne Swaniker-Tettey told the media recently that the demand for synthetics remains low compared to the demand for natural diamonds.

In 2018, the diamond group launched Lightbox which offered a new range of fashion jewellery products containing LDGs at accessible prices.

The objective of the introduction of man-made diamonds, according to De Beers, w...

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