sponsorship nightmare

Leungo Mokgwathi
DISAPPOINTED: Gabriel Rasengwatshe

Corporation Games’ dream of giving back to the community has turned into a nightmare after sponsors withdrew their pledges at the last minute.

After months of planning and onboarding sponsors for a corporate league with the intention of giving the proceeds to charity, Corporation Games was left disappointed when a number of sponsors backed out just before the event.

They released a statement of regret the night before the games informing that some sponsors had pulled out of the event. “Today we have to make the difficult decision to announce that due to circumstances beyond our control, they have withdrawn their participation from the charity challenge, both as a sponsor and a team in the challenge.”

Despite the sudden and unforeseen disappointment, Corporation Games insists on withholding the identities of these said sponsors for the sake of protecting their already established relationship.

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The greatest disappointment however, is felt by the social development agencies and initiatives who were to receive the proceeds from these events.

These are Agang Destiny, Diary of a Cancer Survivor, SOS Children’s Village Fundraising Drive, Master Consultants’ Extension 16 Community Wellness Day as well as Friends Friday’s new media film initiative.

In an interview with this publication, smart partner to Corporation Games, Itumeleng Lebogang B. said despite the setback, the event was held last Saturday, although with a relatively lower turn up than was expected.

She pointed out that the withdrawal from sponsors did compromise their capability and resources as a lot of activities were cancelled.

Concerning the let down beneficiaries, she said, “Saturday’s event was just a mini launch which is building up to the league on February 4th 2023. We are currently in talks with other sponsors and we are hopeful that these beneficiaries will receive their dues then.”

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In closing, she encouraged various corporations and families to register to partake in the challenge, not only for the fun that’s guaranteed but for the sake of giving back to the community as well.

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