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Building a service empire

Kabelo Dipholo
INNOVATIVE Diamond (R) alongside his PA and Sales Executive, Thobogang

Events management made easy

The old adage in business states: ‘the best business idea is one that provides a solution to a problem’.

This is precisely what Daniel Magole Diamond had in mind when he founded Service Empire last February.

Having hit the ground running, with more and more clients subscribing for their services, this one-of-a-kind Events Management company has the potential to become the next big thing in Botswana.

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The enterprise boasts a comprehensive approach to Events Management, providing tents, cutlery, sound, deco and numerous additional services to their clients.

Unlike other outfits in the industry, Service Empire has come up with a unique concept that allows members to pay a monthly subscription – similar to the way insurance companies work.

“It’s a conventional way of doing business, that allows people to have a peace of mind while we handle their business,” explained Diamond, the founder and Sole Proprietor.

According to Diamond, anyone who is gainfully employed and has an active bank account can register with the company.

The self-driven entrepreneur, who’s also at the helm of well known traditional group Bana Bana Ba Ntogwa, revealed he came up with the concept after realising generally people struggle to host events and even postpone big decisions such as marriage due to the cost implications associated with them.

“We’re trying to bridge the gap between the haves and the have-nots. For as little as P270 per month you can get P50, 000 worth of service for your wedding or party. Remember we don’t give out money, we provide a service,” he stressed.

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Following a 12-month waiting period, a client is eligible to host an event of their choice once a year.

It could be a graduation party, wedding, tombstone unveiling, re-union or anniversary, Business Empire will take care of the logistics.

“We are not saying members should host an event every year, but we are assuring them that should they want to, we’ll be ready for them!” he exclaimed, adding, “For a client who has subscribed for five uninterrupted years, there’s a cash back policy of 30 per cent.”

There are varying packages clients can choose from, with subscriptions also covering close family members.

“This means a client can decide to throw a birthday party for her daughter and she’ll be fully covered,” Diamond said.

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The company also offers extras like video shooting, wedding dress and car at an additional monthly cost not exceeding P30.

“We are not a funeral parlour but when our client dies we pay-out P2, 000, and provide a dome three days before burial, as well as a tent and chairs,” he added.

Diamond said they thought availing a dome three days before burial date would help the bereaved family with accommodation issues as visiting relatives can use it.

“We also provide a van which will be used to ferry firewood and other such menial tasks that require a van. This van will be availed to the family as soon as the death is announced until the day of burial,” he said.

Diamond revealed the idea is his intellectual property protected by The Companies and Intellectual Property Authority (CIPA).

“This means we have a wide market to operate in,” he highlighted.

“We’re currently being mentored by Local Enterprise Authority (LEA), and we’ll soon get funding,” interjected Diamond’s Personal Assistant and Sales Executive, Tebo Bokamoso Thobogang.

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Thobogang said they cover both individuals and corporate clients.

“We have what we call paid up clients whose waiting period is only six months – these are clients who pay a year’s subscription up front – compared to our premium clients whose waiting period is 12 months,” he said.

“All you need is a copy of your Omang, pay slip and one month bank statement to register with us. Check us out at our office in Phase IV Industrial in Francistown and get your contract document,” concluded Thobogang, who is also the company’s first permanent employee.

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