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The queen of hearts

The queen of hearts
BFL-HEAD-OF-MARKETING,COMMERCIAL-AND-COMMUNICATIONS-Carol-Kgafela

Although she is no make-up artist, Carol Kgafela has been handed the daunting task of restoring the beautiful game’s battered image.

Appointed Head of Marketing, Commercial and Communications at the Botswana Football Association (BFA) on 22 August, the 36-year-old is on a mission to win back the hearts and minds of disillusioned supporters up and down the land.

Boasting a wealth of marketing experience having previously worked for Hotwire PRC, Orange and CEDA, the highly qualified media communicator is confident she is the right person to turn things around and ultimately commercialise D...

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