GRAND LAUNCH: Delegates at the Capetown launch

The global brand World Trade Centre has officially announced its presence in Africa. This was marked with the recently held Cape Town launch, earlier this month. The WTC is created to promote, enhance and facilitate international trade in goods and services.

Representatives from the United States of America included Kofi Boateng (Chief Operations Officer, World Trade Centre Association, in New York), and Robert Frueh (Director of Member Services). When addressing African businessmen and women from across the continent about the positive implications of the brand’s roll out into Africa, Boateng inspired all with his speech and delighted guests with a unifying “war cry” entitled “We Are Marching into Africa.”

The launch was a week-long affair commencing with a series of workshops and training engagements for African WTC licensee holders. Amongst them was Botswana’s own Hasina Essack Chand Ferris, who currently holds licenses for ten African countries. “The launch in Cape Town was a memorable and enriching affair where we met to further progress the World Trade Centre Africa’s goal of facilitating and reducing barriers in trade between Africa and the rest of the world,” explained Essack Chand Ferris. “Cape Town is the first city to launch its World Trade Centre presence in Africa, and I am confident that Botswana will soon follow.”

On return to Botswana, Essack Chand Ferris is expected to roll out a series of meetings with government, business, and media stakeholders. This will be in order to establish their roles in actualising the aspiration to put Botswana further into the global trade spotlight as one of the formative platforms of the WTC in the continent.

Hasina Essack Chand Ferris is a Motswana businesswoman, with a passion for Africa’s development and mobilisation into the prospective trade giant that she believes is fast awakening. “My vision is to empower Botswana’s business community in playing on the global trade field, and I believe my government and fellow business people will join me in realising this vision.”

Her investment in the World Trade Centre operations in Botswana is made historic by her being the only female license holder in Africa. She is one of thirteen businessmen and women holding licenses for the roll out of the World Trade Centre in Africa. She names Botswana, Zambia, Zimbabwe, Namibia, Mozambique, Uganda, and Kenya amongst the ten licenses she has secured.