Elliot Moshoke is the mastermind behind Alto Insurance, a rapidly growing legal insurance company currently taking the country by storm.
Until recently, Moshoke was better known for his reputed body guarding abilities, rising to fame as the man responsible for the personal safety of UDC President, Duma Boko.
However, although he has the perfect physique for a bodyguard, it is as a businessman that Moshoke has carved out a successful livelihood.
Sacrificing almost everything he had, Moshoke saw a gap in the market and boldly decided to start his own company.
Since then, through his dedication and desire, and despite a few upsets on the way, his company has become one of the leading players in the legal insurance market.
Over coffee, he chatted with MMIKA SOLOMON about his humble beginnings and what the future might hold.
Q: Good afternoon sir, how are you?
Life is good, I honestly can’t complain. I’ve just had another busy day.
Q: Oh! I can see that your office is quite busy. Before you get called away to another meeting, let’s get to know you. What is it that you do?
I was born Elliot Moshoke and grew up in Mahalapye.
I run my own legal insurance company, which is called Alto legal Insurance Company.
Originally, I started it with a friend but, later, he dis-invested in the company and now I am the sole owner.
Q: What does the company do?
Although we also deal with insurance in general, our speciality area is legal insurance.
It is the risk we take on behalf of our clients in securing a lawyer for them.
We ask our clients to save a little money with us each month, so that whenever they need a lawyer they can come to us for assistance.
Q: How does this work?
We seek protection from the insurance companies.
You can invest as little as P35 per month and get a cover of P35 000 per claim in legal fees.
We help clients get the best lawyers in the industry, either for civil or criminal cases.
At our company, for you to qualify to claim, you need to have been with us for a minimum period of 3 months.
Mind you, we do not only offer legal cover but also general insurance as well.
Our product range is very broad as we also cover funerals, accidents, property and life.
Q: Who can join this legal insurance?
Anybody is entitled to join. Students, workers and, to some extent pensioners, even the unemployed – all are eligible.
As I said, we have tailor-made our products to suit every individual’s needs.
We prefer that people have stop orders with their banks.
However, for those that do not have bank accounts, we are in the process of making arrangements for them with Botswana Post.
Q: Is the company based only in Gaborone?
Our headquarters are in Gaborone, but we have staff across the country.
Currently, we have about 88 people working for us.
Our sales team regularly travel across the country, meeting new and existing clients.
Soon we shall be opening offices in other major towns and villages throughout the country.
Q: Exciting times! What significant improvements has the company undergone since its inception?
We started from humble beginnings, from a small office.
Initially, we did not even have a company car!
But, now we are proud to say that we own the building the company is housed in.
We have also maintained a good relationship with government employees as our main clients.
As we move forward we want to employ more Batswana and increase our market share.
Q: Was it easy setting up the business?
It was extremely tough. I lost my wife and some friends as I started this journey of entrepreneurship, because many of them did not believe in me.
I had to sell almost everything I owned at the time, to get to where I am today.
Patience and perseverance is what brought me here.
However, I can’t say that I’ve reached my peak yet.
I am still yearning for more! In business, you need to sacrifice a lot.
At times you even lose the ones you love most.
Such is life; if God has chosen you to take that path then so be it.
Q: Besides business you are widely recognised as UDC President Duma Boko’s personal bodyguard.Please shed some light on that.
I love the part where I am known as Boko’s personal bodyguard.
Little is known about me besides being a bodyguard.
I don’t have any problem being labelled as such.
But the truth is Boko and I are personal friends.
He is actually my neighbour in Mahalapye through our parents.
We have known each other for a very long time.
Of course I played that role of bodyguard during the run-up to the elections.
People viewed me as a bodyguard – it’s all good with me.
Q: So you are not his bodyguard?
Absolutely! But it humbles me to be referred as such.
On this rather cryptic note the interview ends, as Moshoke is required back in the office.