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Stanford Go-to Marketing programme kicks off

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BUSINESS MINDED: Entrepreneurs

The Stanford Go-To-Market program, delivered in collaboration with De Beers, kicked off in Gaborone on Monday 19th March 2018 through a boot camp that will see the programmes’ first cohort undergo entrepreneurial training.

The week-long boot camp is to help the 50 (fifty) young Batswana entrepreneurs who have been enrolled, gain confidence and skills to commercialise their business ideas, to gain more website traffic and accelerate their route to market.

The programme will be facilitated by the Stanford Graduate School of Business, a renowned international University in the United States of America.

The 50 businesses were chosen from various districts in Botswana, to ensure that as many regions as possible benefit from the programme.

In August 2017, Stanford University in collaboration with De Beers committed to investing in a 3-year partnership that will see local entrepreneurs enhance their business skills, grow their establishments and in turn contribute positively to job creation and economic growth.

The program targets entrepreneurs between the ages of 18 and 35 who went through an application process that was evaluated by Stanford University, De Beers and the Botswana Innovation Hub.