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St Louis Launches Independence Limited Edition Can

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MOMENT OF PRIDE; Motlhabane and Bolokang Ovoyaqbi

Kgalagadi Breweries Limited (KBL) this week launched their Independence Limited Edition 440ml Can.

At a teeming press conference at the KBL headquarters, the Can and its designer – Bolokang Ovoyaubi, were unveiled to much approbation.

The launch signifies the end of a competition that KBL pioneered in an effort to source the best design from the general public.

Contestants were given a month to design an original concept and encouraged to submit it.

Post submission, the general public was granted 2 months to cast their votes.

The voting was undertaken through different mediums, most notably trade activation codes and Facebook.

Of the 10 shortlisted finalists, the disparity of the votes was not vast at all with Ovoyaubi winning with 3115 votes, sealing the P50, 000 grand prize.

Speaking at the launch, Ovoyaubi detailed his inspirations behind the design. “Winning this award would not have been possible without the inspiration I have received from my family and my colleagues and all the people who voted for my design. This award is a clear reflection of the many supportive people who have influenced me throughout my life,” he said.

He also spoke of how he came up with the design and emphasized his will to portray pivotal historical aspects of the country such as the Three Chiefs travelling to London, the discovery of the largest diamond in the world – Lesedi la Rona, our national sport – football and our national animal – the zebra.

One could not hide the pride and joy that seemingly brimmed within Ovayaubi when he was handed the P50 000 cheque by Marketing Manager of KBL, Mpho Motlhabane.

The handover was greeted with vigorous ovation and a storm of confetti that rained from the ceiling.

Motlhabane also commended Ovayaubi’s efforts and design.“Today’s most special recognition goes to the artist and designer who out of hundreds of Batswana, exercised their overwhelming creative spirit to create the winning combination of BOT50 and St Louis Lager – and then to be voted the best by the participating public. I remain sincere in my conviction, that it is the people who found the time, passion and inspiration to take part in this competition who embody the very spirit of Batswana striving to live up to the noble ideals of our unity and pride”.

Those who did not win the competition however did not despair as consumers still have the opportunity to win P5,000 weekly as a buildup to the 50th independence day.