A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground.’
This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year.
To mark this milestone, the Coca-Cola Company in Botswana has launched a consumer promotion that runs from June 1 until end of August 2015, where consumers can collect 6 yellow closures to enter the promotion and stand a chance to win P500 000 in cash prizes, airtime and shopping vouchers in the lead up to the 16th November, which marks the centennial anniversary of the iconic bottle’s patent.
Throughout the year the company will also engage in activations designed to inspire consumers to share happiness across the country through music and ‘instantly captured’ special moments; teens will also have the opportunity to take selfies with some interesting ‘larger than life’ contour props during these activations.
Born on November 16, 1915, the Coca-Cola bottle was the creation of the Roots Glass Company in Terre Haute, Indiana.
With its unmistakable curves and a distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design and the fine arts.
“The Coca-Cola bottle is the ultimate blend of form and function. The beautiful, contoured, fluid curves of the Coca-Cola glass bottle are the same today as they were in 1915. That is simply incredible. This centennial celebration allows us to share the specialness of an ice-cold Coca-Cola with consumers across the country and it remains an important asset for our business today,” added Moitshepi Sefako, Operations Marketing Manager at the Coca-Cola Company Botswana.
Globally The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.