Home Business Hotwire PRC scoops top PMR Africa award

Hotwire PRC scoops top PMR Africa award

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Hotwire PRC scoops top PMR Africa award
WORKING HARD: Hotwire MD Kabelo Binns (center) Mbaakanyi Macheke and Rebaone Malefho at PMR Africa Awards

Recognized as most innovative company in 2017 -Team thrilled at winning coveted prize

The only way is up for Hotwire Public Relations Company (PRC), which recently scooped the coveted ‘Marketing Company and Public Relations Company 2017’ and the ‘Most Innovative Company 2017 awards.

Speaking at the awards ceremony on Monday, February 19, Hotwire Group Managing Director, Kabelo Binns said the team was excited and honored to especially receive the innovation award, which he said, was recognition of the company’s growth.

“Not only are we considered against those in our sector, but we emerge victorious in Botswana when it comes to innovation,” he said.

Binns continued to state that Hotwire prides itself on being an ‘ideas for solutions’ business.

“Indeed, innovation is one of our ViRi Values (Value, Innovation, Relevance, and Integrity) – that is how paramount we believe it to be!” he remarked.

Hotwire, whose passion, focus and expertise lay in the art of relationship building, continues to invest in the company’s growth and the team’s collective skill, as well as in nurturing the growth of professional talent, Binns has explained.

“For a business to truly be poised for growth, it has to perform at the very top of the curve,” said Binns.

PMR Africa conducts the annual awards platform in countries across the region.

The purpose of the awards, as noted by PMR, is to create a global and unique marketing tool for the company, department or institution; to enhance excellence in the industry, and to set a benchmarking industry.

In addition, the organiser of the awards strives to create an opportunity for companies and institutions to recognize employees’ hard work.

The multi award winning company had previously scooped the Grant Thornton Private Business Growth ‘Best Medium-Sized Business 2017’ as well as PricewaterhouseCoopers (PwC) ‘Best Designer Award 2017.