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DELSUE SUCCESS STORY

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Delsue Investments is a Francistown bookseller who has grown in leaps and bounds and is now set to spread its wings further afield.

Susan Bulawa

The bookseller first opened its doors for business three years ago and has never looked back. Delighted at their continued success Managing Director Susan Bulawa said: “Currently we have one outlet in Francistown, though in the next three years we hope to have a branch in Palapye and Nata.

Despite us currently operating only from Francistown, we are still able to service the entire country.“We supply schools, government departments and private companies with stationery their needs, books and newspapers subscriptions with free delivery in Francistown,” she said.

The Managing Director expressed her pleasure at the ‘huge support’ her company had received form clients, who in turn have complimented the business on its efficiency.Commenting on being a woman in business Bulawa maintained that it was not an issue at all, as more important was how you market yourself and package your offer.

She added: “The main challenge we face is that customers think we are not interested in selling books by local authors. This is not the case – the truth of the matter is that publishers go around schools and institutions selling books on behalf of their authors.”

She said this made it very difficult for them to compete with the publishers in terms of price. “Mind you we have to buy the same books from them and then supply to the interested schools, which in the end does not make business sense.”

Generally business for the Francistown based bookseller has never been better.  While other businesses are groaning under the strain of the double dip recession, it’s a different story for Delsue Investments.
“The book industry is very different, recession or not school children have to learn and books have to be bought.

Therefore for us its business as usual”, said the Managing Director.
She went on to pay tribute to her family for the support she received from them. “Most of my time is spent on the road so it’s not easy as a mother with a child and husband to take care of,” Bulawa said.