This Tuesday, the Botswana Football Association (BFA) unveiled a new sponsorship deal with Choppies supermarket, worth P3, 780 000.
The money will go towards the U20, U17 and U15 boys youth development teams, helping them prepare for and participate in major games.
Last year the BFA failed to send the U20 national team for the COSAFA games – it is hoped that problems like these will now be consigned to the past thanks to the new partnership.
The U20s are currently preparing for the AFCON qualifiers and have been participating in weekend camps since the end of January. Their first game is against Namibia next month, following an extensive 14-day training camp ahead of the match.
A grateful BFA President Maclean Letshwiti said their sponsor understood that for any country to benefit from sporting excellence there is a need to first invest in the early development of that code.
“We start a journey to developing teams that will in the future compete for the Zebras and at the highest youth competitions. We want to build a strong team that will dominate the COSAFA region! With the under 17 and 20 teams we need a squad that can be developed into a team that will compete at the 2024 Olympics. We are delighted to have such a partner who will assist our teams with reducing financial costs on the association,” said Letshwiti.
For his part, Choppies Chief Executive Officer, Ramachandaran Ottapathu said they have always been involved in sport in Botswana but normally with the end product, like sponsoring athletes at the Olympic Games.
He said they are passionate about being part of sports development of this country, adding that the BFA’s development vision is a great initiative which they want to help make a reality.