Chobe Design proprietors can never be accused of not thinking big in the furniture retail business as the company has re-launched its presence in Francistown to serve its growing clientele in the northern part of the country.
Ten years ago, Chobe Design opened its second branch in Francistown but the outlet which was the first outside Gaborone was closed after a short period of time.
It then took the furniture manufacturing and retail outlet another decade to mark its second coming in the northern part of the country. And this time around, Managing Director Shaul Yatom said, the outlet is there to stay.
In an interview with Voice Money early this week, Yatom said Chobe Design was a success story in Gaborone. It is against this background that Yatom is confident that Chobe Design Francistown will be a replica of the Gaborone outlet.
“I see a huge greenfield growth opportunity in Francistown and the better northern Botswana,” the soft spoken Yatom told the Voice Money in an interview.
In addition to his optimism, Yatom said the reception has been positive.
Chobe Design Francistown opened its doors at the beginning of August.
And for the past three months, the business has not been happy, he said, adding that the customers in northern Botswana have been waiting for the moment.
“Just a week after opening the doors of our branch to the public, a group of five women came to the shop danced, sang, ululated and chanted here in the shop. That alone showed me how the people here have been patiently waiting for this to be opened,” remembered Yatom.
Yatom said there has been a growing demand for Chobe Design furniture from customers in the northern part hence the decision to open the Francistown outlet.
“Customers used to travel all the way to Gaborone from areas like Kasane, Orapa and Maun to buy furniture. And we saw it making a business sense to open an outlet here in Francistown,” he said.
He added: “Now customers can save transport costs that they have been using to ferry their furniture from Gaborone to their respective destinations. We care about our clients hence opening a branch here.”
Yatom said Chobe Design will not compromise on quality and urged those in need for office, household and any kind of furniture to pay them a visit.
Chobe Design, Yatom said, import high quality home and office furniture and are no strangers to Botswana’s retail market.
Its Gaborone branch was opened in 1995 and furniture dealing company intends to expand its footprint in the country.