The 10th anniversary, bigger and better Botswana Consumer Fair is to be held in August, Fairgrounds Holdings Chief Executive Officer, Michael Montsiwa has announced.
Addressing a press conference on Wednesday, Montshiwa said the Consumer fair is an all-inclusive event to create an interactive forum between exhibitors/manufactures and visitors in order to provide opportunities to diversify the economy from mineral led growth.
Montsiwa further said the Fair also promotes trade between local and foreign exhibitors in an endeavor to diversify the economy.
“Local companies also have a ready platform for brand activation where consumers will be able to interact with different products and service suppliers,” he said.
The consumer fair has also managed to grow its exhibitor bookings from 400 in 2006 to 500 in 2015 demonstrating a 37.5% growth rate between the baseline period and this current year Montsiwa explained.
“This shows that it remains the flagship event in the calendar of exhibitions not only in Botswana but the region. Exhibitors categories of the fair include, manufacturing, services, parastatals organisations, government, diplomatic missions and foreign exhibitors,” he noted.
This year the fair has managed to attract over 550 exhibitors including 30 local manufacturers, 21 exhibitors from 11 foreign countries such as China, Egypt, Japan, Kenya, Lesotho, Namibia, Nigeria, Pakistan, South Africa, Swaziland and Zambia representing 5% of total number of exhibitors.
Montsiwa said at the inception of the event, the foot traffic was recorded at 40, 000 visitors in 2006.
“And has shown growth year on year with the highest recorded number of visitors at 62, 200. This is the only business event in Botswana that manages to attract such significant number of consumers over a 7 day period,” he said.
Fairgrounds CEO further said the consumer fair contributes to the socio-economic development of this country through supporting significant sectors of the Small Medium Micro Enterprises (SMMEs) during the lifecycle of the event.
“A window for business ideas which could lead to entrepreneurial opportunities and job creation to further boost Governments efforts to diversify the economy,” he said.