In a bid to lift profits and increase consumer’s choice towards its beverages, Kgalagadi Breweries limited last week launched a new alcoholic beverage, Core Cider.
The cider, which has a crisp apple taste and an alcohol percentage of 5.5 percent, is described as a drink that reflects one’s originality, individuality, and unique appeal. It also has a refreshing taste and is distinctly Botswana.
“It is with these explosive attributes that we at KBL found it necessary to create our very own proudly Botswana, and very different cider that embodies the spirit of individualism and originality” said KBL marketing director Sesupo Wagamang.
Core Cider is the latest product to be introduced by Kgalagadi breweries Ltd after St Louis Export lager, which hit the market in 2009.